Sharpening Your Sword:
a practical walk through your web acquisition strategy

Be prepared to meet 2016 head on!

Learn how to get found online — through paid and/or organic search — and when to use each of those tools. Learn how to use Google analytics to see what people are searching for when they find your website, and to see what they do when they get there. And learn how to make your site your best salesperson; how to get people to take action once they land on it. 

All this and lunch, too.

The structure of the day: 
10 am Organic Search
11 am AdWords
noon lunch
1 Analytics
2 Conversion Optimization

$50 / person
FREE to Orange Members

Presented by the incredibly knowledgeable, always engaging, PJ Christie. 

PJ Christie is the founder of Big Wheel Agency in Austin, Texas. His clients include non-profits such as Texas Freelance Association, but also tech, education, legal, and finance.  Areas of expertise include organic SEO, digital advertising (PPC/AdWords), lead generation, and conversion optimization. He is a songwriter, husband to a potter, and father to two boys, and a funky dancer.